Nothing Splits CMF From Nothing, India Gets Mystery HQ
In a move that’s less "big corporate strategy" and more "brand identity crisis," Nothing – yes, the tech company with the uniquely minimalist name – is making its affordable devices brand CMF into a totally separate entity headquartered in India. The announcement tags December 2024 as the official date when CMF officially stops being just an affordable line and becomes a standalone mystery wrapped in sleek plastic. We’re left pondering: Will CMF find its soul in Mumbai or Chennai? Also, does Nothing now mean Nothing owns Nothing, or is this just an elaborate tech inception? Grab your popcorn; this drama’s got more layers than an Instagram influencer’s face mask.
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Nothing just did the corporate equivalent of a magician’s disappearing trick: CMF pops out as a brand entity in India, proving tech companies love acronyms and geography-based identity crises more than logic.
Splitting CMF from Nothing sounds like a Silicon Valley breakup playlist track. When you love your affordable devices brand *just enough* to make it its own awkward standalone entity.
Nothing’s new HQ in India is proof that naming your brand ‘Nothing’ invites existential business challenges nobody asked for. How much Nothing can a company split before it’s literally zero?
Source: Techcrunch | Published: 9/25/2025 | Author: Ivan Mehta
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