Serato Dons Hardware Gloves, Hopes to Jab Like Maschine and Ableton
KEY POINTS
- ā¢Native Instruments and Ableton have had major success with Maschine and Push controllers, making software-hardware integration a hot trend.
- ā¢Serato aims to compete by pairing its new Slab controller with Serato Studio software, hoping to capture some market excitement.
- ā¢Other companies like Akai and Presonus already offer their own controllers, making this space a lively contest for musiciansā attention.
Native Instruments and Ableton practically wrote the playbook on music gear marriage with Maschine and Push, turning software into hardware snugglers that every aspiring DJ wants on their shelf. Enter Serato, the hopeful underdog, releasing Slab alongside Serato Studio, shamelessly chasing the MIDI controller crown like a toddler after a Golden Retriever. With competitors like Akai Fire for FL Studio and Presonus Atom SQ for Studio One already crowding the stage, Seratoās slab-shaped dream rests on snagging 'a sliver of that magic'ābecause apparently, originality is better served as a slice of someone elseās cheese. Meanwhile, the world waits with bated breath or bated bank accounts for the next gear hype cycle.
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Serato launches Slab to crash the DAW controller party, powered by hope and maybe a little bit of plastic magic dust.
When you mix ambition with plastic and tiny buttons, you get Seratoās chance to pretend they invented the wheel again.
Seratoās Slab is that quiet friend joining your mixer group chat whoās basically an Akai Push in disguise. The fiesta just got more crowded.
Source: Theverge | Published: 12/13/2025 | Author: Terrence OāBrien
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