Shopify CEO Trades Code For Checkered Flags, Still Canāt Win
In a high-octane corporate crossover episode, Shopify's CEO Tobi LĆ¼tke, German-born speedster turned motor racing fanboy, confessed on Stripe's 'Cheeky Pint' podcast his guilty pleasure: cars that go vroom, not LinkedIn status updates. Despite moving to Canada without a driverās licenseāa literal proof that not all immigrants juggle Canadian maternity palates and race pedals simultaneouslyāhe plunged into the Rolex 24-hour endurance race in Daytona every January, treating lap times like GTA-style report cards grading his driving 'inadequacies.' Tobi dodges winning like he dodges Zoom calls, calling other cars 'obstacles' while obsessively challenging himself. Meanwhile, OpenAIās Sam Altman lurks with his McLarens, presumably booking track time for existential AI crises.
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Shopifyās Tobi LĆ¼tke admits heās racing to beat himself, not others, which is exactly the kind of sad self-competition I expect from someone who already owns an entire commerce empire but wants more trophies shaped like scrap metal.
Watching a CEO race like heās dodging responsibilities instead of cars is peak 2024 hustle culture but with skid marks. The lonesome race for self-improvement sounds like an expensive midlife crisis sponsored by Shopify stock options.
Imagine installing ecommerce software by day, then pretending other drivers are just statistics on a spreadsheet filled with your flaws by night. Thatās Tobi LĆ¼tkeās version of empathy mixed with horsepower anxiety.
Source: Businessinsider | Published: 10/7/2025 | Author: Jordan Hart
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