Seventeenās Joshua Ditches Labubu for Deer Mascot Drama
In a shocking twist to the saga of 'airport bling,' Seventeen's Joshua Hong officially ghosted the viral ugly Labubu doll craze, declaring on October 10, 2025, that his interest 'has completely dropped.' After amassing 20+ Labubus trying to snag a secret color via the cruel blind box lottery, Joshua swears allegiance to Shuasumiāthe less ugly, deer-themed mascot named after himself from Seventeen's 'Miniteen' toy series. Meanwhile, his bandmate S.Coups doubles down, parading a 'Fried Shrimp' Labubu at Incheon airport on October 9. Pop Mart probably shocked, Pop Mart's Labubu craze raked in a staggering 4.81 billion Chinese yuan ($676M) in H1 2025. The toy trend even roped in Lady Gaga and Naomi Osaka. Talk about disease in the toy aisle with fashion accessories priced like Chanel bags!
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Joshua Hong dumped 20+ designer Labubu dolls after chasing secret colors like a kid with commitment issues. Now itās all about Shuasumi the deer, proving even K-pop stars are just as terrible at collecting adult toys as the rest of us.
So Joshua finally realized hoarding 20+ blind box toys was peak millennial wealth mismanagement and switched to a deer doll. At least Shuasumi wonāt show up on resale blogs begging for cash.
Labubu dolls once Decorators of the Year at airports now officially replaced by a deer doll named after Joshua himself. Every indie celeb could only dream of a mascot that demands less emotional baggage.
Source: Businessinsider | Published: 10/13/2025 | Author: Cheryl Teh
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