Trumpâs $2M Lab Experiment: Off-Year Voters Need Therapy
Trumpâs political machine is dumping over $2 million into microtargeting New Jersey and Virginiaâs âoff-yearâ gubernatorial races, aka, the voter equivalent of trying to sell ice to Eskimos who already hate your podcast. Virginia gets a billion-dollar testing ground rep, but now itâs a digital voter petri dish for 2026. Meanwhile, New Jerseyâs cash infusion beats the 2017 ghost campaign where Republicans ghosted voters harder than Tinder matches. Phone-banking, mailers, social media blitzes, and Trump tele-rallies with Glenn Youngkin and Jack Ciattarelli are all in play â because apparently, calling voters on the phone is still a thing in 2025. Polls show Republicans trailing, but hey, $1 million per state canât hurt, right?
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Trumpâs plan to revive off-year voters involves $2M, tele-rallies, and microtargeting like a spam filter on steroids. Because nothing says 'turnout' like shouting into a digital void when the main star isnât even on the ballot.
Throwing millions at off-year voters is like hiring a bouncer for a party where no one RSVPed. Spoiler: Tele-rallies donât work if youâre not actually there.
Virginiaâs a political lab, and Trumpâs $2M campaign is the mad experiment no one asked for â expect phone-banking zombies and digital ads stalking your dreams come 2026.
Source: Axios | Published: 11/1/2025 | Author: Alex Isenstadt
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