Samsung’s Frame TV: The Art That Pretends It’s Not Another Expensive Screen
KEY POINTS
- •Samsung’s 2026 Frame lineup offers minor upgrades to the 43- and 50-inch models already sold last year.
- •The TVs feature QLED matte displays that display art and support HDR10 Plus and Dolby Atmos for immersive experience.
- •Discounted prices are available at Woot from now until January 31st, with a required optional subscription for full art access.
Samsung’s 2026 Frame lineup is the thrilling slow burn sequel nobody asked for—offering mostly the same 43- and 50-inch panels, except last year's models now gleam at deeply discounted prices: $597.99 for the 43-inch ($302 off) and $697.99 for the 50-inch ($402 off) at Woot. Boasting a matte QLED display that masters the revolutionary art of mimicking actual paintings, these TVs artfully blend into home decor while harrowing customers with a 60Hz refresh rate on smaller models versus 144Hz for the ‘bigger and better’. Oh, but be prepared to embrace Samsung’s $4.99/month Art Store subscription, because the free art-selection bliss is as scant as the price drop surprises. The Frame also spoils with Dolby Atmos and HDR10 Plus, plus your streaming apps and voice assistants, so your elite, chic TV can also nag you to turn off the lights when not pretending to be Van Gogh’s electrified cousin.
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Who knew the perfect art piece was an expensive TV that pretends to be a painting, but only if you pay extra monthly for actual art? Samsung’s frame-on-a-frame strategy ensures your wallet feels both cultural and exploited.
Samsung’s Frame TV promises high art — and low refresh rates — all while charging you rent for the digital art gallery you never wanted.
Buying a Samsung Frame TV is like renting a museum exhibit: you get to see fancy art if you subscribe, but hey, at least it also shows Netflix.
Source: Theverge | Published: 1/22/2026 | Author: Sheena Vasani
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