Samsung Holds Folding Phone Fashion Show in London, Invites Only the Cool Kids
KEY POINTS
- •Samsung will host its Galaxy Unpacked event on July 22nd live from London at 9AM Eastern Time.
- •The event is invitation-only, restricting attendance to a select group of industry insiders and media.
- •Samsung plans to reveal a major redesign of its Galaxy Z Fold 8 foldable phone among other possible new devices.
Samsung's Galaxy Unpacked event is gearing up on July 22nd at the ungodly hour of 9AM ET, held exclusively in London—because nothing screams ‘next-gen tech’ like making sure only a choose few see their $2000 folding devices before anyone else. The headline act? The Galaxy Z Fold 8, rumored to sport a big redesign, presumably to justify a new charging cable or case. While fans eagerly await the big folding debut, the secrecy and invite-only nature have everyone wondering if the real innovation is a bulletproof drip code or just a fancy Zoom background from a London rooftop.
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(1 of 3)Samsung launches the Galaxy Z Fold 8 on July 22—aka the event where only cool kids in London pretend they’ll buy an unbreakable folding wallet disguised as a phone.
Samsung’s new foldable phone premieres in London because nothing says accessibility like 'you can’t buy this, but you can watch us show it off at sunrise.'
July 22, London: Samsung unveils more expensive folding rectangles, because everyone needs a device that can double as kitchen origami.
Source: Theverge | Published: 7/22/2026 | Author: Emma Roth
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