Fast Food Loyalty: McDonald's Punching Chick-fil-A in the Wallet
As the economy fries our budgets, diners aren’t just tightening their belts, they’re glued to their favorite fast-food joints like Chick-fil-A and McDonald’s. According to InMarket, Chick-fil-A scored a loyalty bonanza with a 'fidelity score' of 267, while McDonald’s clings on at 164. Meanwhile, fast-casual spots like Shake Shack tried tempting us with $1 sodas and $10 burger bonuses, scoring a 327 on loyalty. But as analyst Asit Sharma said, 'Even affluent spenders feel the pinch,' leading everyone to downgrade their gourmet dreams to convenient grease fixes.
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When your wallet’s on a diet, Chick-fil-A and McDonalds become your emotional support meals while Shake Shack flirts with you through $1 sodas and burger bribes. Loyalty has officially been served with a side of financial reality.
Fast casual’s losing fans faster than their lettuce stays fresh; guess $1 off soda can't compete with 'I’m broke, but I want fries.'
McDonald's loyalty so strong it’s like the ex who won’t leave your friends alone; meanwhile Chick-fil-A’s running the devotion game like a cult.
Source: Businessinsider | Published: 8/24/2025 | Author: Katherine Tangalakis-Lippert
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