Reddit Poaches WPP CEO as Ad Wars Escalate to $465M Showdown
In a move that screams 'Madison Avenue wakes up in Internet Land,' Reddit has snagged Sharb Farjami, former CEO of WPP Media North America, to charm mega-agencies like Publicis and Omnicom. Farjami, who masterminded client wins for Adobe and Audible before stepping down mid-October 2025, now faces the Herculean task of riding Reddit's ad rocketship that blasted to an 84% YoY growth, hitting $465 million in Q2 alone. Meanwhile, WPP battles revenue dips, CEO Cindy Rose tries a turnaround amid a merge-soon frenzy, and Brian Lesser juggles roles while looking for Farjami’s replacement. Agency drama has officially hit meme status.
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Reddit poaches a WPP CEO to babysit agency giants while pulling in $465M ads and an 84% growth spree. All that missing revenue at WPP must feel like showing up to the party after the keg’s empty.
Sharb Farjami’s grand exit from WPP to Reddit is like a GPS rerouting to a freeway jammed with billion-dollar ad budgets and hopeful agency suits wearing 'Please pick me!' signs.
Watching Reddit’s ad biz steamroll past WPP's decline with an 84% growth feels like cheering for the underdog before realizing it’s an indie film that won the Oscar and you didn’t even get a ticket.
Source: Businessinsider | Published: 10/9/2025 | Author: Lara O'Reilly
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