Reddit Poaches WPP CEO as Ad Wars Escalate to $465M Showdown
Photo by Chris Appano on Unsplash
In a move that screams 'Madison Avenue wakes up in Internet Land,' Reddit has snagged Sharb Farjami, former CEO of WPP Media North America, to charm mega-agencies like Publicis and Omnicom. Farjami, who masterminded client wins for Adobe and Audible before stepping down mid-October 2025, now faces the Herculean task of riding Reddit's ad rocketship that blasted to an 84% YoY growth, hitting $465 million in Q2 alone. Meanwhile, WPP battles revenue dips, CEO Cindy Rose tries a turnaround amid a merge-soon frenzy, and Brian Lesser juggles roles while looking for Farjamiās replacement. Agency drama has officially hit meme status.
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Source: Businessinsider | Published: 10/9/2025 | Author: Lara O'Reilly
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