Kraftonâs $70M AI Takeover: Games or Robot Overlords?
Krafton, famous for PUBG: Battlegrounds and the Sims-like InZOI (yes, Sims but AI-ier), is launching a $70 million GPU cluster to implement an âAI Firstâ strategy that sounds like a robotâs version of âwork smarter, not harder.â By late 2025, they want AI automating workflows, reinventing HR, and probably deciding if your snack break is AI-approved. Alongside $30 billion won yearly to teach humans how not to be obsolete, Krafton joins Shopify and Duolingo in the AI arms race, betting on algorithms to slash costs like EAâs shadowy privatizers dreaming of profit without pesky humans.
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Kraftonâs AI First plan: $70M GPUs build a robot boss that automates employees and HR. Thatâs right, soon your AI manager may fire you before you can say âPUBG squad.â Robots taking over gaming, so much for no respawns in job automation.
Kraftonâs new AI strategy means soon a bot will decide if you deserve a raise or just a virtual pat on the back. At least the AI canât rage quit your meetings, right?
Invest $70 million to teach robots how to do jobs humans hate, then spend $30 billion yearly teaching humans to pretend theyâre still necessary. Efficiency just got a plot twist!
Source: Theverge | Published: 10/23/2025 | Author: Jay Peters
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