Krafton’s $70M AI Takeover: Games or Robot Overlords?
Krafton, famous for PUBG: Battlegrounds and the Sims-like InZOI (yes, Sims but AI-ier), is launching a $70 million GPU cluster to implement an ‘AI First’ strategy that sounds like a robot’s version of ’work smarter, not harder.’ By late 2025, they want AI automating workflows, reinventing HR, and probably deciding if your snack break is AI-approved. Alongside $30 billion won yearly to teach humans how not to be obsolete, Krafton joins Shopify and Duolingo in the AI arms race, betting on algorithms to slash costs like EA’s shadowy privatizers dreaming of profit without pesky humans.
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(1 of 3)Krafton’s AI First plan: $70M GPUs build a robot boss that automates employees and HR. That’s right, soon your AI manager may fire you before you can say ‘PUBG squad.’ Robots taking over gaming, so much for no respawns in job automation.
Krafton’s new AI strategy means soon a bot will decide if you deserve a raise or just a virtual pat on the back. At least the AI can’t rage quit your meetings, right?
Invest $70 million to teach robots how to do jobs humans hate, then spend $30 billion yearly teaching humans to pretend they’re still necessary. Efficiency just got a plot twist!
Source: Theverge | Published: 10/23/2025 | Author: Jay Peters
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