Rolex Panic: Tariffs Send Luxury Watch Hoarders Wild
In a dazzling display of 'price surge panic,' Rolex devotees rushed Bob's Watches in July 2025, as a dreaded 39% tariff on Swiss imports kicked in August, making Daytona at $19,495 and Submariner near $10,000 the hottest collectibles since Beanie Babies. CEO Paul Altieri cheerily announced these steel sports pieces as 'scarce assets,' while pre-owned sales jumped 36% year-over-year, turning secondhand watch shopping into an adrenaline sport. Investors now prefer Rolexes like Daytona and the GMT 'Batman' reference 116710 to hedge against stock market drama—because who needs stocks when you can casually flex a watch worth more than a used car? July sales spike powered by timeless Datejust at $6,500 proves you can start rich even if you aren’t yet.
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Why buy stocks when you can buy a $20k watch and watch tariffs do the heavy lifting? Rolexes are the new 'forever investments'—the perfect flex for when your portfolio needs a little wrist candy and a lot of tariff-induced panic buying.
Swiss tariffs at 39% turned watch collecting into the hottest extreme sport; now even your grandma’s Datejust might fetch more than your college fund.
Investors are abandoning stocks for Rolexes because apparently 'time is money' now means 'time is a way to avoid a stock market with feelings.'
Source: Businessinsider | Published: 8/30/2025 | Author: Jordan Hart
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