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Peloton Bikes Off 11% Staff but Swears New AI Bike Isn’t a Robot Apocalypse

KEY POINTS

  • Peloton announced a staff cut of about 11% on January 30, 2026, mainly targeting engineering teams.
  • The company had previously laid off 6% of its workforce in August 2025 aiming to reduce $100 million in annual spending.
  • Peloton introduced the Cross Training Series with Peloton IQ AI hardware features in October 2025 to boost waning pandemic-era sales.

Peloton, Hot Topic of 2020 quarantine lame, announced on a dour Friday that it will axe around 11 percent of its staff, focusing mostly on engineers tangled in 'technology and enterprise-related efforts,' as Bloomberg reported January 30, 2026. Just last August, the same company already tightened its belt by laying off six percent of the workforce expecting to slash $100 million yearly spending — because nothing says fitness like corporate gymnastics. To make matters juicier, Peloton recently unveiled the Cross Training Series with AI-powered Peloton IQ, a shiny new bike extra smart, presumably able to calculate how long you can avoid exercise. Talk about firing the brains behind the brainy bike.

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Source: Theverge | Published: 1/30/2026 | Author: Stevie Bonifield