Asus Exec Shocked by $600 Apple Laptop, Forgets PC World Exists
KEY POINTS
- •Asus CFO Nick Wu said on a recent earnings call that Apple’s $600 MacBook Neo shocked the PC market.
- •Wu revealed Asus had some knowledge about the Neo’s development back in 2025 during early rumor phases.
- •Despite this intel, Asus and other PC companies seemed unprepared for Apple’s aggressively priced, iPhone-chip-powered MacBook launch.
In a masterclass of corporate foot-in-mouth, Asus CFO Nick Wu confessed during the company's latest earnings call that Apple’s $600 MacBook Neo was a total 'shock to the entire market.' Despite snitching that Asus had intel on Neo since 2025—so basically eavesdropping on rumors everyone’s been gossiping about for months—Wu & Co. looked as surprised as a cat near a cucumber. Apple boldly entered with aggressive entry-level pricing, showing PC makers woke up to an iPhone-chip-powered MacBook that they somehow didn’t prepare for, proving even industry giants don’t always read their own tea leaves.
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(1 of 3)Asus found out about the MacBook Neo after Apple launched it and shocked the market, proving spies sometimes miss the obvious memo.
If Asus heard about the MacBook Neo back in 2025 and still got shocked, I can’t wait for their holiday party planning.
Apple launches $600 MacBook Neo, Asus cries 'market shock' while holding the rumor folder tightly since 2025.
Source: Theverge | Published: 3/13/2026 | Author: Antonio G. Di Benedetto
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