Nothing Phone: For 26-Year-Olds Too Hip for Appleās Rise
Nothing CEO Carl Pei, leading a $1.3 billion teen-focused phone startup, swears this isnāt just a transparent iPhone knockoff. With 800-900 employees hustling to hit $1 billion sales in 2025, Nothing targets 26-year-olds who want to be different, unlike Samsung's 45-year-olds stuck in maturity. Their phones (Phone 2 and 3) flash clear backs so you can peek at that slightly older processor like a tech hipster showing off thrift shop wear. Pei admits heās not aiming to outpace Apple anytime soonāmore like cozy coexistence, maybe matching Apple watches in an existential midlife tech crisis. Phones that scream 'Iām unique' but cost less than your rental deposit? Gen Z, take note.
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Nothingās phone is what 26-year-olds buy when they want an iPhone cosplay but with a clear butt so everyone sees theyāre "different." Meanwhile, Samsungās users aged like a fine midlife crisis. This startupās plan: niche, rich, and slightly transparent.
Nothing targets young rebels who didnāt witness Appleās rise, proving once and for all that nostalgia is a better brand strategy than innovation.
Launching a $700 phone that looks like your exās clear-backed iPhone case, Nothing is banking on young customers wanting to say āIām uniqueā without spending Apple money.
Source: Businessinsider | Published: 10/18/2025 | Author: Lakshmi Varanasi
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