Nikon & RED: Camera Collab Hits ISO 11 On Video Madness
In a dazzling corporate synergy move straight out of April 2024's playbook, Nikon unveiled the ZR, its first-ever co-brand with fetishized cinema tech giant REDāyes, the same RED it scooped up last year like a gadget-spoiled kid dropping allowance on toys. The ZR cranks Nikon's already beloved Z-mount system 'to 11' by adding internal RAW video recording with magical RED R3D NE files. What's this wizardry? It lets every camera enthusiast pretend they're a sorcerer, adjusting ISO and white balance AFTER filming, like posthumous photoediting superpowers. And Nikon's color science? Same fan-favorite tint wizardry but now dressed in premium filmmaker fantasies. Basically, RED buyers, meet Nikon's ambitious high-fidelity sibling, trying to color-match your dreams without matching your wallet size.
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Nikonās ZR camera letting you tweak ISO and white balance in post sounds like camera innovation or 2024 magicābut mostly a glamorous way to make photographers feel like video wizards while saying, 'We bought RED, so now weāre twice as complicated.'
Buying a RED camera for post-shoot ISO tweaks was already peak creativity, but now Nikonās ZR just threw that wild idea right into their Z-mount blender with a splash of corporate pride and a dash of cinematic confusion.
Nikon and REDās co-branded ZR sounds like a tech nerdsā dream, or a prodigal pixels sagaābecause nothing says āprofessional cinemaā like mixing billion-dollar buys with leftover camera wizardry from IKEA's āadaptabilityā catalog.
Source: Theverge | Published: 9/10/2025 | Author: David Imel
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