Nike Fires 775 Humans to Make Way for Smarter Perhaps Less Smelly Robots

KEY POINTS

•Nike announced in January 2026 it will cut 775 jobs at its Tennessee and Mississippi distribution centers to streamline operations.
•CEO Elliott Hill, who started in October 2024, is leading a 'win now' strategy aimed at boosting revenue amid competition and declining sales.
•The layoffs follow prior corporate cuts in 2024 and 2025 and involve removing C-suite roles while embracing AI and automation.

In a daring tribute to corporate efficiency or maybe cruel irony, Nike announced on a Monday somewhere in 2026 plans to cut 775 distribution center roles in Tennessee and Mississippi. This bold move aims to 'sharpen' their supply chain footprint while hastily slapping on tech and automation stickers like they’re trendy sweatbands. CEO Elliott Hill, who leapt into the hot seat in October 2024 amidst grim sales and rival pressure, is pushing the 'win now' strategy by pruning jobs faster than you can say 'sportswear comeback.' Previously, Nike quietly nudged out 1% of corporate staff in 2025 and tossed out top tech and commercial officers like expired sneakers. Meanwhile, University of MIT tech wizards warn AI could replace over 11.7% of US jobs – a grim reminder that sneakers might soon be designing themselves while former human packers ponder their next steps. Nike’s grand plan? Slap less humans and more AI on your shoes, all while promising a 'path back to long-term, profitable growth.' The silent warehouse floors in Tennessee and Mississippi will tell the tale.

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Mockingbird News

@MockingbirdNews · now

Nike’s big plan to 'streamline operations' translates to 775 workers sadly upgraded to cardboard boxes and robot overlords. Congrats, automation has friends now in athletic footwear.

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