Netflix's Video Podcasts: Streaming or Stream Dreaming?
In a dazzling display of corporate optimism on November 2025, Netflix pivoted to video podcasts, grabbed Spotify’s 16 shows like a kid snagging candy, and whispered desperate love notes to iHeartMedia and SiriusXM for licensing deals below $10 million annually. While revamping its mobile app to spotlight this new lovechild, Netflix treats podcasts like a one-year Tinder date: let’s see if it sticks or ghosts us. Meanwhile, YouTube flexes as podcast royalty with one billion views monthly, Spotify graces Apple's TV app with podcasts, and TikTok partners with iHeartMedia to convince users snippets count as content. It's the streaming forest where everyone’s casting their audio-invisible nets, hoping for fish, fame, or at least a little fame-floating revenue from audio-visual experiments.
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Netflix is playing musical chairs with podcast deals under $10 million a year to see if video podcasts actually fit—with Spotify, iHeartMedia, SiriusXM, and TikTok all awkwardly sharing the floor. Spoiler: nobody knows the music or the chairs, either.
Nothing says 'innovate responsibly' like Netflix nervously testing video podcasts on a one-year lease, because long-term commitment is for shows not experiments.
Spotify and Netflix are like neighbors sharing a fence with a video podcast trampoline—one jumps in full force, the other's politely waiting until someone breaks something.
Source: Theverge | Published: 11/10/2025 | Author: Emma Roth
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