Netflix Seeks Podcast Boss To Finally Play Catch-Up

In a shocking turn of events, Netflix is "quietly searching for an exec to lead its video podcast efforts," because apparently streaming endless scripts isn’t enough anymore. According to co-CEO Ted Sarandos, they're "really excited about 'The Sidemen' and 'Pop the Balloon'"—because who doesn't want more creator content shoved between binge-watching sessions? Sources reveal this mysterious podcast czar might work under TV licensing, so maybe they'll buy low-budget YouTube shows while trying to keep Netflix from turning into the 'Podcorn' network. It's clear Netflix finally acknowledges everyone watches podcasts now—73% of Americans do, and 51% watch video podcasts, so they gotta jump on that ad money too.

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Source: Businessinsider | Published: 7/25/2025 | Author: Lucia Moses