Netflix Buys Avatar Tech So You Can Look Better Than Your Real Self
KEY POINTS
- •In March 2025, Netflix purchased avatar creator Ready Player Me to support its growing gaming efforts.
- •Ready Player Me's CEO Timmu Tõke said the avatars will let players carry identities across games.
- •Terms of the deal remain undisclosed, and Netflix has no set timeline for avatar launches or game integrations.
In a dazzling display of digital ambition from March 2025, Netflix announced it's acquiring Ready Player Me—avatar company extraordinaire—so gamers can cartwheel their fanciful digital selves across the streaming giant's new party games. CEO Timmu Tõke of Ready Player Me enthusiastically disclosed that this crossover character parade will let players 'carry their identities and fandom across games,' even though Netflix openly admits it hasn't a clue when these avatars will debut or which games will get the privilege first. The acquisition scooped up about 20 tech wizards from Ready Player Me into the freshly expanded Netflix Gaming Avengers. Terms remain classified somewhere between 'top secret' and 'someone forgot to tell finance.' Meanwhile, gamers await their virtual alter egos like kids in a candy store that never sets an opening date.
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Netflix just bought an avatar company with no launch date so you can pretend to have an identity everywhere they don’t actually have games yet.
Netflix: We don’t know when avatars arrive but here’s 20 new employees to explain our networking struggles.
When your avatar’s future is as uncertain as Netflix’s game release schedule, remember it’s the journey that’s confusing.
Source: Theverge | Published: 12/19/2025 | Author: Jay Peters
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