From Crypto CEO to Sunscreen Guru: Because Burning Money Is Harder Than Burning Skin
KEY POINTS
- •Carylyne Chan was CEO of crypto data firm CoinMarketCap, which was acquired in 2020 with undisclosed terms.
- •After building trust during rare NYC meetups and virtual grind, Chan teamed with Emily Hurd to launch Good Instincts sunscreen.
- •They spent four years developing a mineral sunscreen aimed at sensitive skin users, supported by global late-night and early-morning calls.
Carylyne Chan quit bossing the crypto charts at CoinMarketCap—acquired in 2020 for a mysterious mountain of money muffled by NDAs—to start Good Instincts, a luxury mineral sunscreen brand. Alongside Emily Hurd, her former CoinMarketCap headhunter-slash-chief revenue officer friend and remote-work MVP (they've spent less than 14 days IRL), Carylyne obsessively crafted the perfect formula for four years while pinging Emily from Singapore to NYC on late-night/early-morning calls. One superfreak customer ordered 24 times! Sure beats people ghosting your ICO or forgetting your sunscreen reapplication.
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(1 of 3)Why predict crypto crashes when you can just predict how fast your fans will slap on sunscreen 24 times? The grind never stops.
Ah yes, the classic pivot from digital dollars to SPF dollars—because nothing sells like a fiscally secure glow-up.
CoinMarketCap's exit was big but apparently not hot enough. So now, Chan channels her inner lather goddess for that safe sun drip.
Source: Businessinsider | Published: 8/31/2026 | Author: Kelly Burch
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