MrBeast Wants to Sell You Phone Plans Because Why Not Try Everything
KEY POINTS
- •MrBeast, real name Jimmy Donaldson, plans to launch Beast Mobile in early 2025 as a virtual network operator.
- •Beast Mobile will use major carriers’ networks like T-Mobile or Verizon, outsourcing infrastructure work.
- •Jeffrey Housenbold, CEO of Beast Industries, announced these plans during The New York Times' DealBook Summit.
- •This effort complements the company's expansions into snacks with Feastables, meals with Lunchly, and upcoming financial services.
Jimmy Donaldson, aka MrBeast, isn’t just stuffing your YouTube feed with challenges and giveaways anymore. No, he’s diving headfirst into the telecommunications mess with 'Beast Mobile,' a mobile virtual network operator planned for early 2025. His CEO Jeffrey Housenbold confirmed at The New York Times' DealBook Summit that Beast Industries aims to piggyback off giants like T-Mobile or Verizon, doing all the fun part of marketing while someone else handles the tech headaches. This move joins their snack empire Feastables, lunch startup Lunchly, and a looming financial services venture—which probably won’t bother your credit score but definitely bangs up your snack cravings.
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MrBeast launching phone service is peak celebrity business strategy: outsource actual work, own every niche, and make us all pay for brand loyalty.
Beast Mobile: because if your phone bill isn’t sponsored by a YouTuber selling chocolate bars, is it even worth paying?
Joining Ryan Reynolds and Trump, MrBeast proves the MVNO biz is sturdy enough for anyone with a big ego and a bigger subscriber base.
Source: Businessinsider | Published: 12/3/2025 | Author: Dan Whateley
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