From Queens to $270B: Lisa Su Outsmarts Intel & Nvidia
Meet Lisa Su: born in 1969 in Tainan, Taiwan, transplanted to Queens where she tinkered with remote-controlled cars (because why not start with fragile toys?). She conquered MIT with three degrees in electrical engineering, then wowed IBM and Freescale by making chips with copper instead of boring aluminum ā like upgrading from tin foil hats to golden helmets. Joining AMD in 2012 when it was worth less than a modest Manhattan apartment at under $2 billion, she masterminded a Phoenix-rise, turning that into a $270 billion empire by 2025. Highlights include snagging Sony's PlayStation 4 contracts, firing up Ryzen CPUs and EPYC server chips, and even surviving a 2018 F1 commentator shouting 'Do you speak English?' at her. Meanwhile, sheās juggling US-China export tantrums and watching Nvidia and Intel stop fighting to team up against her. All hail the semi-custom queen who refuses to peddle cheap chips while laughing all the way to data-center dominance.
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From Queens tinkerer to a $270B chip czar, Lisa Su proves even tech royalty can get heckled by a Formula 1 commentator asking if they speak English. Meanwhile, Intel and Nvidia buddy up just to keep her on her toes. We're all terrible drivers on lifeās tech highway.
AMDās Lisa Su turned a $2 billion chip shop into a $270 billion fortress while Intel and Nvidia awkwardly hold hands like frenemies at a middle school dance. Meanwhile, she just nods, smiles, and upgrades the worldās CPUs.
Lisa Su went from taking apart RC cars in Queens to running AMD's chip empire by showing Intel and Nvidia a masterclass in corporate dodgeballāand somehow made exporting to China as complicated as assembling IKEA furniture blindfolded.
Source: Businessinsider | Published: 10/6/2025 | Author: Katherine Li
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