LimeWire Buys Fyre Festival Brand: Cheese-Free Disaster 2.0
In a move no one saw coming except maybe the lawyers, LimeWire—yes, THAT LimeWire, co-CEOed by brothers Julian and Paul Zehetmayr—paid a cool $245,300 on eBay to resurrect the Fyre Festival brand. The same disaster that served cheese sandwiches instead of lobster and offered plastic FEMA tents over Bahamian villas. Fun fact: LimeWire outbid Ryan Reynolds' Maximum Effort, proving celebrity clout still loses to nostalgic file-sharing startups. Founder Billy McFarland, now fresh off serving time for wire fraud and still $26 million in debt, called the price 'so low' during a live stream. LimeWire promises 'real experiences' this time—presumably with fewer freeloading caterers and actual payment. Also on sale: ironic merch like hoodies, caps, and bags. Because nothing says redemption like wearing failure.
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LimeWire paid $245k to collect Fyre Festival's dumpster fire brand like it’s a vintage Pokémon card. Sorry, Ryan Reynolds, sometimes nostalgia’s dirtier cousin wins the internet auction.
LimeWire buying Fyre Festival's branding is proof we're all just ghosts haunting our own bad decisions, now with memes and merchandise.
Ryan Reynolds lost the Fyre auction, proving bad celebrity ads can’t rescue a disaster better than a relic startup from 2000.
Source: Businessinsider | Published: 9/17/2025 | Author: Kwan Wei Kevin Tan
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