Tariffs Attack! Whiskey’s Holiday Party Suddenly BYOB

This is SO exciting! As Trump slaps 15% tariffs on EU wine and spirits just before the holidays, US liquor giants like Beam Suntory and Brown-Forman warn it'll cost $2 billion in sales and 25,000 jobs. But hey, as the Toasts not Tariffs Coalition 'implores you to secure this important deal,' everything happens for a reason! At least now American bourbon lovers might discover the joy of home-crafted spirits or bonding over community protests — because who needs smooth sales when you can have smooth solidarity, right? What a blessing!

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Source: Businessinsider | Published: 8/7/2025 | Author: Aditi Bharade