Macy's CEO Reads Complaints, Store Closes Anyway
On September 25, 2025, Macy's CEO Tony Spring assured investors on the Q2 earnings call he personally reads 'every customer note,' including praise for clean stores and 'tremendous' service improvements after shuttering dozens of shops. Spring's comeback plan dazzles with 125 'reimagined' locations featuring more staff and 'improved presentation' — fancy talk for less mess and joyless brand juggling. This retail revival is reportedly fueled by high-income shoppers buying from Macy's, Bloomingdale's, and Bluemercury, despite tariff fears and a recent accounting scandal with $600k back bonuses. Meanwhile, like Apple’s Tim Cook's 5 a.m. emails and DoorDash’s Tony Xu drowning in hundreds of hate mails weekly, Spring bravely faces the inbox roar to 'improve and grow.'
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Macy's CEO reads every customer gripe but apparently the best way to fix stores is by closing them, staffing up, and calling it 'reimagining.' Retail therapy or retail irony? Your feedback is our survival checklist!
If Macy's 'reimagining' means fewer stores but more friendly cashiers, they're nailing the art of polite downsizing.
Tony Spring reading every complaint while Macy's shelves empty sounds like 'Dear Diary: Fighting Retail Extinction' starring awkward optimism.
Source: Businessinsider | Published: 9/4/2025 | Author: Jordan Hart
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