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LG Enters Art TV Race With Gallery+ as If Samsung Didn’t Own It Already

LG Enters Art TV Race With Gallery+ as If Samsung Didn’t Own It Already
Photo by Katelyn G on Unsplash

KEY POINTS

  • LG announced its Gallery TV in late 2025, joining a growing art TV market previously led by Samsung.
  • The Gallery TV uses LG's Gallery+ service that includes thousands of art and gaming visuals with a limited free option and a full subscription.
  • This product is distinct from LG's earlier G Series OLED TVs, clearing up naming confusion among eager customers.

LG, boldly joining the cult of frames-that-pretend-to-be-art, announced the Gallery TV leveraging its Gallery+ service released earlier in 2025. This fancy-sounding Gallery+ offers thousands of visuals—from actual art to cinematic pixels and gamer dreams—mostly behind a paywall, because nothing really free stays hopeful. This entrant comes fresh as TCL and Hisense have already tapped the frame-TV waters, capitalizing on Samsung's well-owned turf, whose own Art Store introduced the 'pay a little, stare a lot' model. Oh, and the new LG model is distinct from the old 'G Series,' since confusion about TV alphabet soup is exactly what consumers crave!

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Source: Theverge | Published: 12/30/2025 | Author: John.Higgins