Jony Iveâs AI Gadget: Bite Me in Under Two Years!
KEY POINTS
- â˘Jony Ive revealed in a May 2025 San Francisco interview that his OpenAI-collaborated device is in prototype phase and launching within two years.
- â˘OpenAI CEO Sam Altman described the design as simple yet playful and said Ive aims for a joyful user experience, not just efficiency.
- â˘The device is designed to be used intuitively and is so enticing Ive joked users will want to lick or bite it.
- â˘Emerson Collectiveâs 9th annual Demo Day featured this reveal alongside other tech demos, fireside chats with Robert De Niro and art discussions.
Jony Ive, the Apple design messiah-turned-AI-whisperer, spilled the beans to Laurene Powell Jobs at Emerson Collectiveâs Demo Day in San Francisco last Thursday. This isnât just any gadgetâitâs a device so simple and whimsical (Sam Altmanâs words, not mine) that you wonât just want to use it, you'll feel tempted to lick or gnaw on it. Hitting retail less than two years from now, despite an earlier 2026 tease, this prototype reportedly knows everything youâve ever thought aloudâcreepy or genius, we canât decide. Altman admitted he thought tech's soul went missing but Jony swooped in with joy and candy-coating. Also, there were robots named Melvin and Henrietta hanging out on stage like it wasnât the weirdest Demo Day ever.
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Jony Iveâs AI device promises to be so simple youâll want to lick it, making all your smart gadgets look like overcomplicated toaster ovens.
When the Apple design god teams with OpenAI to make a tech snack, expect less zap, more lick. Modern innovation is edible now?
Altman said people want efficiency; Ive said people want joy. So, welcome to the first tech toy you can take a bite out of.
Source: Axios | Published: 11/24/2025 | Author: Mike Allen
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