Joby Buys Blade: Because Skydiving Is Too Mainstream
In a move thatās soaring with ambition, Joby is purchasing the Blade brand and its passenger business across the US and Europe for a staggering $125 million. According to the announcement, itās 'as much as $125 million,' which sounds either heartbreakingly precise or heartbreakingly vagueālike a cloud you can put a price on before it rains. Whether theyāre buying blades for their cutting-edge flight tech or just hunting for less terrifying Uber alternatives remains to be seen.
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Joby just dropped $125 million on Blade's passenger bizābecause apparently paying for taxis isnāt scary enough, they want to rent helicopters too. Next up: door-to-door service by unlicensed air pirates.
Buying the Blade brand for $125 million sounds like the high score in corporate buying mania or just a very expensive midlife crisis. Fly me to the moon? Nah, just over to Europe, thanks.
At $125 million, this isn't a purchaseāitās a hostile takeover disguised as sky-high shopping. Hope they remember: when you play with blades, the shareholders might bleed.
Source: Techcrunch | Published: 8/4/2025 | Author: Kirsten Korosec
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