Axios CEO’s Man Up 101: Grit, Grunt, and No More Porn

Axios CEO Jim VandeHei dropped a sequel called 'Man Up,' handpicked for 2025’s generation of confused bros stuck between video games, conspiracies, and lonely porn binges. His wisdom? Be like the Founding Fathers — but subtler, and with fewer powdered wigs. Jim preaches six commandments: Live honorably (aka do hard, boring right things), Love greatly (yes, men must cry to not suck at friendships), Think deeply (no, scrolling TikTok doesn't count), Be gritty, not greedy (learn this from his adopted son who flipped from lazy teen to gritty legend), Work & serve hard (America needs blue-collar influencers), and finally, Be a worthy dad/husband (because Netflix isn’t a life partner). You can email Jim at [email protected] if you want life tips without memes.

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Source: Axios | Published: 11/6/2025 | Author: Jim VandeHei