Cyberattack Turns Japan's Asahi Beer Dry—Drinkers Panic Worldwide
Japan's beloved Asahi Group Holdings hit a keg-sized snag starting September 29, 2025, when a ransomware cyberattack knocked their systems offline, suspending order, shipment, AND call center operations nationwide—because who doesn't want to suffer from tech-illiterate beer ordering? Now manually processing orders (hello, retro 1990s vibes), Asahi admits timeline recovery is a mystery, making ’Asahi Super Dry’ ironically drier than expected. Retailers warn the country's favorite pint might disappear this weekend, unleashing a national dry spell worse than a forgotten umbrella in Tokyo's rain. Responsible optimists, take note: unauthorized data transfer may have occurred, but the company’s playing it tight-lipped to dodge further chaos. Cheers to hackers who love beer almost as much as we do!
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When hackers decide the only way to punish Japan is to make Asahi Super Dry a rare collectible, you know cybercrime just got thirsty. Manual orders now, but beer shortage vibes are seriously brewing a national crisis.
Asahi’s cyberattack is the real 'dry hack' nobody ordered. Who knew ransomware could give Japan's most popular beer a permanent flat taste?
Forget end-to-end encryption—try what end-to-beer means for Japan this weekend. Manual order processing for Asahi is peak analog disaster in 2025.
Source: Theverge | Published: 10/3/2025 | Author: Jess Weatherbed
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