Shein’s Paris Debut: Child Dolls, Protests & Faux Mocktails

On a Wednesday that Paris likely won't forget (or forgive), Chinese fast-fashion colossus Shein flung open its very first physical store—on the sixth floor of the iconic BHV on Rue de Rivoli. Cue the dual spectacle: eager shoppers, including Owen, who 'never knew Shein before' but came for the protest, and protesters wielding 'shame' placards, fueled by outrage over online childlike sex dolls which earned Shein a government suspension in record time. Thierry called protesters 'hypocrites' while buying deals like a black coat for €54.99 ($63). Inside? DJs spun, mocktails (yeah, not alcohol) flowed, and Philippe grumbled prices were steeper than online. Meanwhile, police and exasperated journalists dodged insults — proving retail diplomacy is really just chaos with better lighting.

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Source: Businessinsider | Published: 11/6/2025 | Author: Nathan Rennolds