Salesforce’s ‘Sophie’ AI: From Dream Demo to 1980s Robot Hell

Salesforce’s ‘Sophie’ AI: From Dream Demo to 1980s Robot Hell
Photo by Vagaro on Unsplash

Last fall, Salesforce unveiled ‘Sophie,’ an AI customer service rep born to charm Saks Fifth Avenue shoppers with sweater recs and shipping talk. CEO Marc Benioff promised a revolution right out of his own Time Magazine essay; meanwhile, Salesforce’s stock soared 50% by December like it was winning the tech lottery. Fast forward a year and Sophie is less Wall Street darling, more 1980s bank phone hell—awkward robot voice, basic commands, wait times, and a human rescue team. Less than half the 12,500 Agentforce customers pay, fewer than 2% use it extensively, and PepsiCo’s juggling 1.5 million stores with unclear gains. Gartner thinks 40% of these AI projects will tank by 2027, while insiders mutter ‘bet the farm on vaporware’ and admins like Kristi Valente confess: ‘We hired consultants and they’re confused too.’ Welcome to the agentic enterprise spaghetti bowl of demos that may never launch.

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Source: Businessinsider | Published: 11/4/2025 | Author: Ashley Stewart