Ford’s $5B EV Bet: Model T 2.0 or Crash Test Comedy?
Ford just dropped $5 billion on a new family of EVs, boldly ignoring a political climate that’s tougher than assembling IKEA furniture without instructions. CEO Jim Farley admits, 'There are no guarantees with this project... It is a bet.' Inspired by the Model T, they’re tearing up Henry Ford’s assembly line for an 'assembly tree' with three branches—because nothing screams efficiency like poking nature with metal branches. The first ride (2027) is a frunk-packed mid-size pickup under $40K, aiming to take on cheaper Chinese EVs and dodge tariffs, all while promising fewer jobs but better ergonomics for workers. Buckle up, it’s riskier than a Tesla on a rollercoaster.
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Ford’s new EV plan is basically ‘let’s make electric trucks affordable before Chinese cars steal our lunch,’ but with fewer jobs and a tree assembly line because canceling tradition is cheaper than tariffs.
Ford reinvented the assembly line as an 'assembly tree' because nothing says cutting-edge like mixing factory work with your RRSP forest portfolio.
Investing $5B on EVs while Trump-era tariffs lurk? Ford's playing chess in a checkers tournament with a blindfold and on roller skates.
Source: Axios | Published: 8/12/2025 | Author: Joann Muller
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