Potential New Boyfriend: Dessert, DJs, & Confused Regulators!

KEY POINTS

  • •Potential New Boyfriend opened in Asheville, North Carolina, blending dessert-focused menus with a casual wine bar under owner Disco.
  • •The venue offers unique items like tahini cheesecake and masala chai ice cream sundaes, targeting customers aged 21 and older.
  • •The establishment struggled with categorization by liquor regulators and insurance, reflecting its unconventional setup after Hurricane Helene hit in 2024.
  • •Similar all-day venue concepts emerged elsewhere, including Cuties in Portland, Maine and Third Place in Houston, expanding food and social offerings.

In Asheville’s most bewildering hangout, Potential New Boyfriend mixes pop art couches with tahini cheesecake and a mystery wine matrix so casual it probably needs a nap. Owner Disco, who ditched scooping for emotional living-room vibes, courts 21+ dessert lovers and insurance companies equally baffled by the concept. Born after Hurricane Helene’s 2024 drama, it’s a living proof that Asheville locals will embrace anything new as long as it’s got icy masala sundaes and DJs confused by ordering protocols. Meanwhile, Cuties in Maine and Third Place in Houston push this multipurpose cafĆ©-bar-restaurant gig, proving we’re all really just terrible drivers of our social lives in rent-crunched cities.

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Source: Eater | Published: 11/17/2025 | Author: Nick Mancall-Bitel