Olipop CEO’s Sauna Sessions: How to DJ Through a Cold Plunge Crisis
Meet Ben Goodwin, the 40-year-old CEO and cofounder of Olipop, a prebiotic soda brand that’s balancing meetings, flavor labs, and decidedly second act DJ gigs. From starting his day at 7 a.m. with caffeine in a wine glass (because why not sip espresso like a sophisticated zombie?), to toggling hot-cold showers that seem designed more for torture than refreshment, Ben's life sounds like a Silicon Valley wellness startup in hyperdrive. On work days, he’s chained to meetings until 5 or even 7 p.m., sneaking flavor experiments at 3 p.m. with a yellow notepad in a lab, before attempting balance with cold plunges at 40°F and sauna stretches that test human willpower. Weekends? Spinning house and techno beats because nothing’s weirder than a CEO who escapes into retro DJ culture after pioneering digestive health sodas. Oh, and he eats carb-light in the a.m., heavy carbs at night, as if his body’s fuel system is some biological cryptocurrency.
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Ben Goodwin’s daily grind: shock your nervous system with cold plunges, wait painfully through endless meetings, then become a weekend techno DJ to forget he’s running a prebiotic soda empire. Silicon Valley wellness or midlife crisis? You decide.
Why just run a company when you can also wrestle with bone-chilling showers, endless squats, and techno beats? Olipop’s CEO is basically living a fitness ad that’s also a midlife rave.
Caffeine in wine glasses, cold showers to wake up, lab flavor testing by day, DJing by night. Ben Goodwin’s life screams 'wellness guru meets ’90s rave DJ stuck in a bubble of prebiotic soda.
Source: Businessinsider | Published: 8/27/2025 | Author: Ana Altchek
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