Jeremy Clarkson's 'Diddly Squat': Brits Line Up For A Shed

KEY POINTS

  • •Jeremy Clarkson's 'Clarkson's Farm' on Prime Video has created a tourist magnet in the Cotswolds, mainly for US visitors.
  • •The Diddly Squat Farm Shop, located on a 1,000-acre farm, sees long queues sometimes lasting up to three hours.
  • •Visitors often enjoy Clarkson's branded Hawkstone beer while waiting, with some tourists hoping to ship souvenirs to fans overseas.
  • •Despite hype, the farm shop itself is a small, shed-like space selling typical local produce with Clarkson-themed branding.

Jeremy Clarkson, former fast-car bellower turned Prime Video countryside bumbler, has apparently created the Cotswolds' new hotspot called Diddly Squat Farm Shop. This 'shed-like' shop, part of his 'Clarkson's Farm' must-see TV phenomenon, lures hundreds of mostly American tourists who will happily endure hour-long lines just to buy jars of 'Cow Juice Vodka' and 'Bee Juice'—because nothing screams British farming authenticity like alcoholic milk references. The parking lot rivals average American malls in scale, managed by an events crew that probably had to learn crowd control from traffic cops or Tetris experts. Fans even queue up so long they sip Hawkstone Brewing beer from a bar behind the shop, which must make the line feel like a party—or a very slow pub quiz. Local influencer Audrey Ann Masur confirmed fans from Indiana want Clarkson memorabilia shipped ASAP because apparently, he’s the Prince Harry of farming mishaps. Clarkson’s farm spreads over 1,000 acres, but the shop is the real 49-minute endurance event—half an hour plus waiting just to squeeze into what looks like a glorified garden shed selling honey and jam. The show’s second season ranks as Prime Video’s top UK original, with season five already brewing, promising more awkward British countryside antics and undoubtedly, more marketing magic disguised as farm products.

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Source: Businessinsider | Published: 11/18/2025 | Author: Joshua Nelken-Zitser