ChatGPT’s $2400 Bracelet Fail Crashes Etsy’s Instant Checkout

ChatGPT’s $2400 Bracelet Fail Crashes Etsy’s Instant Checkout
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On September 29, OpenAI unleashed ChatGPT's Instant Checkout—an AI shopping genie promising to snag handcrafted Etsy finds and soon Glossier, Skims, and even Walmart goodies without leaving your chat. The catch? Bracelets made with sterling silver and gold at $400? Nah, ChatGPT proudly offered a $2400 cuff instead, because who needs budgets? Only US users on Etsy seller Offsite Ads get the magical 'Buy' button, turning the feature into an exclusive club that ChatGPT itself can't figure out. After agonizing over ineligible bracelets and no glossier Skims sighting, our intrepid shopper’s cart was more empty than Walmart shelves on Black Friday, proving AI shopping assistance is still a work-in-progress comedy special.

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Source: Businessinsider | Published: 10/19/2025 | Author: Jordan Hart