Man Trades Grad School for Cooking on Internet, Now Boss of His Own Kitchen Empire
KEY POINTS
- •Davon Moseley started posting home-cooked meal photos during his master’s program before turning Royale Eats into a career.
- •He launched an eBook that exceeded expectations and later released a debut cookbook on November 4, expanding his brand.
- •Alongside content creation, he founded First Bite Studios, producing shows like 'Borders' while managing a mostly contract-based team.
Davon Moseley, once a master’s student cooking for himself and probably regretting ramen noodles, took a leap of faith into food influencing with Royale Eats. Starting with no roadmap or business plan (the entrepreneurial equivalent of winging a soufflé), he shocked everyone—mostly himself—by selling an eBook that didn’t flop. Flash forward, Davon’s empire now boasts millions of followers, a cookbook dropped November 4, and First Bite Studios, his production company that just wrapped Season 1 of 'Borders' on YouTube and dreams big for TV domination. His income is a recipe mix: 30% brand deals, 30% direct sales, plus ad and investment bites. Moseley managed to escape the soul-sucking corporate steamroller to run a tight (contract-based) squad of creatives, all while telling folks to stay humble because apparently ego ruins a good brisket too.
Share the Story
Got a master’s degree, then said 'nah' to traditional jobs for food pics and eBooks—now runs a mini Netflix for slow cooks. Boss moves and awkward pan flips all around.
When your side hustle outperforms your degree but still means paying contractors instead of real employees—2025’s glow-up is wild.
Davon turned watching meals bubble into a business, proving you can monetize your microwave skills without burning down the house.
Source: Businessinsider | Published: 12/27/2025 | Author: Katherine Tangalakis-Lippert
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