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Man Applies to 900 Jobs, Discovers Hiring AI More Judgmental Than Ex

KEY POINTS

  • Jim Herrington was made redundant from his electronics marketing job in Suffolk in March 2024.
  • He applied for 900 jobs through the year, tailoring each application without AI assistance.
  • In December 2024, he was hired as marketing director at Omega Diagnostics after a swift interview.

Jim Herrington, 62, a Suffolk, UK marketing veteran with 40-plus years and some shiny awards, lost his job in March 2024 and then embarked on a relentless quest applying to 900 jobs—yes, nine hundred—without the mercy of AI shortcuts. Tailoring résumés and cover letters like a bespoke tailor but without AI's cold efficiency, he pinged employers directly, took feedback that made him sound like cocktail party leftovers ('too senior,' 'you’d be bored'), and attended in-person events amidst this dystopian job hunt. By December 2024, after outrunning job board black holes and AI bots obsessed with buzzwords, Omega Diagnostics dropped a job offer true to Jim’s experience, dignity, and local commute hopes. Apparently, fresh perspectives mean 40 years of experience if you survive 900 rejections and AI's indifference.

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Source: Businessinsider | Published: 12/21/2025 | Author: MaryLou Costa