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Instagram’s New AI Steals Your Selfies By Default, Because Privacy Is Overrated

KEY POINTS

  • Meta unveiled the Muse Image AI model in July 2026, enabling users to repurpose public Instagram content.
  • Instagram accounts are opted in by default, letting others download and modify posts and profile pictures.
  • Privacy settings to disable this are hidden in the app under 'Sharing and reuse,' with no notifications sent when content is reused.

In a masterstroke of digital generosity, Meta launched Muse Image on July 2026, allowing anyone to hijack your public Instagram posts and profile pics for AI art, without telling you. Public accounts are whitelisted by default, so your leash is long unless you dive into the app’s abyssal 'Sharing and reuse' settings to say no. Because why would Meta notify you? They won’t remove AI-made images with your face plastered on them either—permanently immortalizing you in stranger’s ghost images. Meanwhile, Meta’s playing catch-up with OpenAI and Google in generative AI while privacy advocates wail in the background—cue the usual privacy crisis soundtrack.

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Source: Businessinsider | Published: 7/8/2026 | Author: Katherine Tangalakis-Lippert

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