Swedish Private Equity Giant Tries Hard To Be America’s Best-Kept Secret
KEY POINTS
- •EQT, the second-largest private equity firm with $312 billion in assets, is largely unknown in the US.
- •Peter Aliprantis leads EQT’s US private wealth efforts aiming to attract retail investors with institutional-grade deals.
- •The firm relies on its 26 global offices and a 160-year Wallenberg industrial legacy to sidestep crowded US markets.
EQT, the world’s second-largest private equity firm with a staggering $312 billion in assets, is apparently the ’cloak-and-dagger’ of Wall Street, thanks to its Nordic roots and the Wallenberg family's 160-year industrial empire. Led by Peter Aliprantis, US head of private wealth, EQT is desperately trying to stop Americans from ignoring them like a Swedish Ikea manual — by pitching the same institutional deals to retail investors. Since 2020, it raised $113 billion, quietly outpacing Blackstone. With only 35% of assets in North America and 26 offices worldwide, they claim local teams dodge the US IPO crowd’s mad dash. Plus, despite having 70 private wealth professionals (20 in the US) and $23 billion in yearly cash returns, their secret identity remains convinvingly hidden.
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Here’s a $312 billion secret nobody in the US knows—because apparently being huge and Swedish means you stay stealthy even in finance. Peter Aliprantis could sell chocolate-covered meatballs faster than private equity these days.
Imagine being so huge you’re second only to KKR, but the average American won’t recognize your name faster than they forget passwords.
Peter Aliprantis trying to make $312 billion ‘private equity’ sound like a stealth mission: ’Yes, please invest—oops, who’s that?’
Source: Businessinsider | Published: 12/10/2025 | Author: Alex Nicoll
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