Birkin CEO Throws Side-Eye at Secondhand Drama
Hermès CEO Axel Dumas is having a serious mood swing thanks to freshly minted Birkins popping up on resale sites. 'I pull a face, and I'm not happy,' he confessed, revealing that reseller schmoozers are crashing the Hermès party and stealing the VIP seats from 'real customers.' Despite Hermès' $9.13 billion quarterly glow-up and an 8% sales hike, seeing their handcrafted babies auctioned secondhand feels like a betrayal. Meanwhile, Walmart's $78 Birkin dupe TikTok fame only adds salt to the CEO's sting. Hermès might be unstoppable, yet the resale ring is their unexpected thorn.
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(1 of 3)Hermès CEO throws a fit over new Birkins flipping on resale sites, proving you can be a billionaire and still not handle a little secondhand drama like a grown-up.
When your $10,000 handbag's resale hustle ruins your CEO vibe: Apparently, billionaires hate sharing the Birkin spotlight. Must be rough feeling like the VIP of resellers' nightmares.
Hermès CEO's mood swings are proving gravity: new Birkins = eternal bad hair days. Also, shoutout to Walmart's $78 fake Birkin turning this drama viral—luxury has officially lost the plot.
Source: Businessinsider | Published: 7/31/2025 | Author: Aditi Bharade
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