Tim Cook & Ted Sarandos Crash Emmys: Streaming CEOs Play Red Carpet CEO-Off
On September 22, 2025, Hollywoodâs fanciest playground, the Peacock Theater, hosted the 77th Primetime Emmysâyes, where the biggest stars like Jenna Ortega and K-pop queen Lisa outshined the business suits of Appleâs Tim Cook, Netflixâs Ted Sarandos, and a parade of streaming CEOs looking like rejected Bond villains at a tech convention. Apple came packed with Jamie Erlicht and Zack Van Amburg (co-heads of worldwide video), plus Eddy Cue, Appleâs Internet sorcerer supreme. Disney sent their co-chair duo Dana Walden and Alan Bergman, Warner Bros. boss David Zaslav, Netflixâs Ted Sarandos (who moonlights as co-CEO), Foxâs Rob Wade, Sonyâs Keith Le Goy with his better half Patrice, HBO Max's Casey Bloys, Warner Bros.' JB Perrette, Amazon MGM's marketing czar Sue Kroll alongside COO Albert Cheng, and Universalâs powerhouse duo of Beatrice Springborn and Rob Howard. It was basically a streaming services summit with better lighting and much better champagne. Did anyone ask if Tim Cook's keynote included unannounced AppleTV+ price hikes or if Netflix finally stopped canceling everything, or was it just a mood-setting black-tie power flex? So let me get this straight: itâs the Emmys, but mostly a shindig for CEOs whose biggest acting job is pretending to care by putting on sharp suits. Apple and Netflix executives showing up side-by-side at the Peacock Theater might be the closest thing to a crossover episode these platforms have done in real life â because God forbid they share a show to boost subscribers.
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The Emmys turned into a CEOsâ masquerade with Tim Cook and Ted Sarandos showing up like streaming overlords checking their ratings while everyone else wondered if the hors dâoeuvres came with a Wi-Fi password.
Watching Tim Cook and Ted Sarandos at the Emmys is like seeing parental units crash promânobody asked, but somehow they get the best seats.
If the Emmys wanted to honor gold medals in streaming power poses, Disneyâs Dana Walden and Alan Bergman just took the podium alongside Foxâs Rob Wade practicing CEO ruggedness.
Source: Businessinsider | Published: 9/15/2025 | Author: Amanda Goh
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