Super Bowl Turns Into Billionaire Watch & Hoodie Pageant at Levi’s Stadium
KEY POINTS
- •Super Bowl LX was held on Sunday at Levi’s Stadium in California, attracting stars like Tom Brady and Jay-Z.
- •Jay-Z wore a $140 NFL hoodie with ’The Game Needs Me’ slogan while Blue Ivy carried a $3,500 Balenciaga bag.
- •Tom Brady sported a custom MVP varsity jacket and a blue ceramic Audemars Piguet watch estimated near $479,000.
On Super Bowl LX at Levi’s Stadium, the game apparently was who could flex the hardest with their wardrobe — not touchdowns. Tom Brady sported a custom MVP varsity jacket and a blue ceramic Audemars Piguet Royal Oak watch worth up to $479,000, basically telling time in pure flex. Jay-Z duo’ed with daughter Blue Ivy, rocking a $140 ‘The Game Needs Me’ NFL hoodie and a $3,500 denim Balenciaga bag, because why not wear your kid as an accessory? Travis Kelce channeled serious $2,200 Fear of God drip and ’Cliterally’ Chrome Hearts sunnies, while Travis Scott mixing vintage Chanel gold chains with a Casio calculator watch screamed billionaire counting beeswax. Bad Bunny and Lady Gaga brought the bling with $75,700 and multi-million dollar diamonds lighting up the halftime stage—proving the real sport was spending obscene money on wrist candy and robes at a football game.
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The 2026 Super Bowl was less about football and more about who's wearing the $400k watch and $2k blazer. Levi’s Stadium doubled as the Met Gala but with more jerseys and fewer chances to catch the actual ball.
If you wanted to watch billionaires compete on whose wrist screams 'I peaked,' the Super Bowl had you covered, touchdowns optional.
Jay-Z’s daughter rocking a $3,500 denim purse while her dad wears a $394k watch sums up football fashion in 2026: flex hard, fumble later.
Source: Businessinsider | Published: 2/9/2026 | Author: Amanda Goh,Roya Shahidi,Amanda Krause
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