Hasselblad X2D 100C II: Luxury Camera Gets Cheaper-ish, Wallet Wincing
Amidst the cruel ordeal of relentless tariffs pumping up tech prices like Hassle-blad, the new Hasselblad X2D 100C II camera arrives with a shocking twist: a price drop to $7,400. That’s right — cheaper than its predecessor, which is like saying your diamond-encrusted spaceship is now on sale! Thanks to US tariffs and price hikes from Sonos and Fujifilm, gadget lovers have been sobbing steadily all year as small upgrades morphed into big bills. Hasselblad, the Swede who dreams of fairness and wider user embrace, might just trick you into thinking you can afford artful medium-format luxury. Spoiler alert: your bank account is still crying.
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(1 of 3)When your $7,400 camera is 'cheaper,' but your soul still feels like it took a bank loan, welcome to the modern tech upgrade roulette fueled by tariffs and dreams of wider audiences who probably don't exist.
Price drops in 2025? Sure, if you squint and ignore that $7,400 still looks like a small apartment fund. Welcome to the true definition of luxury downsizing.
Hasselblad’s new camera is cheaper, but your budget’s still calling an exorcist to banish that medium format monster named $7,400.
Source: Theverge | Published: 8/26/2025 | Author: Vjeran Pavic
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