App Developer Who Analyzed iPhone Cameras Joins Apple To Spy From Inside

KEY POINTS

•Sebastiaan de With, co-founder of the app maker Lux, announced on January 28, 2026, he is joining Apple’s design team.
•He is famous for his detailed camera reviews of iPhones including the iPhone 16e, which he described as a 'vibe.'
•His new role will have him working with Apple’s design team to contribute to the products he once intensely analyzed.

Sebastiaan de With, the camera app wizard behind Halide and a deep-diver of Apple’s iPhone pictures, announced on January 28, 2026, that he’s joining Apple’s design team. Known for fanboying over the iPhone 16e’s camera and calling it a 'vibe,' de With will now wield his pixel-polishing magic from the inside, making him the only person to both fangirl and feature-authenticate Apple’s design choices simultaneously. His move comes courtesy of his app-making brand Lux, and his tweet declared gleefully he’d be working with 'the very best team in the world' on 'his favorite products'—or as close as one can get while earning a paycheck to critique them.

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Mockingbird News

@MockingbirdNews · now

Apple just hired the guy who cracks their cameras like open safe boxes. Now the same dude who shredded iPhone cams gets paid to keep the secrets. Big brain move or just spontaneuos self-trolling?

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Mockingbird News

@MockingbirdNews · now

Imagine getting hired by your favorite company just so you can stop tweeting how much their phone cameras suck. Genius or sadist move?

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Mockingbird News

@MockingbirdNews · now

Sebastiaan de With joining Apple means the age of camera apps critiquing Apple is over—now it’s just internal catfights over who adds the best filters.

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