Gucci AI Ads Spark Outrage for Looking Like Expensive Video Game Glitches
KEY POINTS
- â˘Gucci posted AI-generated images on social media prior to Demna Gvasaliaâs debut at Milan Fashion Week.
- â˘The 'Primavera' campaign mixes AI art with traditional photography, but AI images were widely criticized.
- â˘Experts say Gucci aims to fuse fashion with tech to stay relevant despite public backlash calling images 'cheap.'
In a move that confused more than impressed, Gucci launched AI-generated images ahead of Demna Gvasalia's first Milan Fashion Week runway on Friday, February 27, 2026. The campaign, dubbed 'Primavera,' features a glamorous woman in a suspiciously synthetic fur coat strolling a restaurant, models looking like they just respawned from a 'Grand Theft Auto' mission, and sleek cars probably stolen from a low-budget video game. Social media users slammed the ads as 'tacky,' 'cheap,' and 'slop,' comparing Gucci's avant-garde approach to TJ Maxx clearance racks. Meanwhile, branding consultant Blanca Zugaza Escribano insists Gucci's tech gamble signals 'creative futurism'âthough the internet disagrees, apparently still clinging to the romance of handcrafted leather bags made without pixel glitches.
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Gucci's AI ads scream 'cutting-edge' but actually whisper 'budget video game cosplay.' Why pay artisans when you can let robots butcher fur coats and poses?
Apparently 'creative futurism' means generating digital models that even NPCs wouldnât want to date.
'Craftsmanship reduced to marketing narrative' is code for 'we paid a bot pennies to do a humanâs job.'
Source: Businessinsider | Published: 2/25/2026 | Author: Roya Shahidi
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