Spotify Wrapped Inspires Apps to Summarize How Much They Know Too Much

KEY POINTS

•Spotify expanded its Wrapped campaign in 2025, inspiring apps like YouTube, Apple Music, and Strava to join the recap trend.
•Neha Halebeed, 24, from New York City, personally documents her year in ice cream flavors and purchases, hoping to someday wrap emails and texts.
•Experts warn about the surveillance side of data sharing, especially as TikTok, LinkedIn, and dating apps contemplate their own yearly recaps.

In the dazzling data circus of 2025, Spotify Wrapped dropped just in time to remind New Yorkers they're boringly obsessive, while YouTube jumped in with its own recap to expose exactly how many cat videos you binged. Strava and Apple Music are controlling sporty and classy data hygiene, but Neha Halebeed, a 24-year-old Gothamite, takes the wrap crown by tracking ice cream flavors and purchases like a true modern archivist, dreaming of Gmail and texts in the spotlight next. Meanwhile, we hear wise caution from Halebeed on some data ‘not absolutely needing a wrap,’ a data curfew delightfully ignored by TikTok, Instagram, and LinkedIn who are poised to spill top profile viewers and ghosted suitors galore. And ChatGPT? Please no, we beg. It’s already the diary nobody respects but remembers everything like your clingy ex with a cloud server.