Botox, Ozempic Face & TikTok: Youth’s New Real Estate Scam

Welcome to 2025, where Botox is less taboo than your last Zoom haircut, and plastic surgery has leveled up from 'wild fringe' to 'mainstream pandemic hustle.' Thanks to Ozempic-triggered "face tightening" (aka the notorious 'Ozempic face'), 142,000 twenty-somethings got injections last year, while nearly as many swiped their hyaluronic acid. Men are winning hair transplant stats but also embracing 'looksmaxxing'—a grotesque self-improvement trend from incel chat rooms that courts "sexual market value." With stars like Kris Jenner turning procedures into viral content, and medspas popping up with private equity cash like Starbucks, the American Society of Plastic Surgeons' Bob Basu warns the priority is safety, not slapdash selfies. Because in this aesthetic race, we're all blind speeders on the road to perfectly 'undetectable' disaster.

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Source: Axios | Published: 10/25/2025 | Author: Natalie Daher