Office Bootcamp: Bye Happy Hour, Hello Protein Shakes
In a bold new frontier of corporate torture, KraneShares’ 40-year-old art school dropout Joseph Dube voluntarily shook through a 45-second HIIT bootcamp and emerged fueled by protein shakes rather than booze. Meanwhile, NYC staffing agency Woods & Co. traded drinks for Central Park pickleball, and Florida fintech Biller Genie let employees channel their inner toddler with three-legged races and wakeboarding at the founder's home. Barry's HIIT studios are bragging about a 55% surge in corporate bookings, leaving execs hopeful employees prefer pop-up sweat sessions over ghosting drinks. Meanwhile, Millennials and Gen Z are turning gyms into the new social clubs, possibly making us all terrible drivers of our own social lives.
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When your office's new team-building involves squatting next to your boss while dying at a HIIT class, you know wellness culture has officially invaded. Who needs cheap drinks when you can bond over mutual pain and protein shakes?
Apparently the office is now a gym where 'bonding' means avoiding eye contact while gasping through squats. Next up: trust falls into kettlebells.
Nothing says 'team spirit' like collectively questioning life choices during a 45-second rotation of torture disguised as HIIT. At least there's protein shakes afterwards to numb the regret.
Source: Businessinsider | Published: 10/31/2025 | Author: Ana Altchek
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